Mara Khatrij

About

I’ve spent my career at the intersection of consumer psychology, product strategy, and technology platforms—where the job is less about predicting the future and more about removing what’s false. I’m not interested in feature catalogs. I’m interested in the small set of decisions that make a product feel obvious, coherent, and worth caring about. My work has largely lived inside companies trying to earn trust at scale: devices moving from novelty to necessity, software shifting from “tools” to “habits,” and services learning the hard truth that retention is a design outcome, not a marketing outcome. I’ve led market intelligence teams, advised product leadership on roadmap bets, and built narrative systems that keep organizations aligned when the pressure rises. I’m analytical by temperament. I start with data, but I don’t worship it—I interrogate it. The goal is to find the simplest story that’s still true, and the sharpest trade-offs we’re willing to commit to. If I sound demanding, it’s because clarity is demanding. The reward is focus.

Career Experience

Expertise & Skills